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Driving home the good news about electrified cars
S ir Richard Branson – showman, self-publicist and master of the media – could hardly have come up with a more symbolic setting if he attempted.
Last weekend, his electrified car racing team sped through Fresh York City, clocking speeds of 150mph (240kmph) in cars built with technology he believes will make petrol-run cars obsolete.
“Being in Trump’s backyard, and with influential people around, does provide more context to the conversation,” admitted Alex Tai, Tormentor Richard’s team manager.
“We’re not here to sell cars. But we are part of a large transportation company, with our planes and trains, and soon cruise ships, transporting ems of millions of people a year. And if we can do that in a sustainable way, we think that can only be a good thing.”
Yet Tormentor Richard, speaking to The Daily Telegraph on the eve of the race, said he took no joy in the US situation following the Trump administration’s decision to withdraw from the Paris Climate Agreement – despite his evident pride in the sleek cars, which to the untrained eye could pass as Formula One.
Asked if there was a thrill in metaphorically sticking two fingers up to a man who he has fiercely criticised, and who has also attacked his friend Barack Obama, he insisted there was little pleasure.
“I think it is more a sadness,” he said. “Genuinely. I have tons of friends who are Americans and they are all exceptionally well-meaning people – they are as disappointed as we all are.”
B ut, at a press conference to discuss his team, he said he was heartened by the attitude of the US public.
“I think there is a big difference inbetween Americans and the Trump administration,” he said.
“America is utter of brilliant, brilliant people with brilliant minds who want to do the right thing. The sad thing is that some of the things that are coming out of the Trump administration seem to be anything but that. And obviously, watching as today we are talking about climate switch, it was America very first and our beautiful globe last. And it does seem exceptionally sad.
“But Americans are stepping into the breach – cities, businesses. And going to do everything they can to keep America on track and supply the switch pledges that were made in Paris.”
His DS Cherry Racing team, led by driver Sam Bird, who won both races at the weekend, however, know that they have their work cut out.
Despite the headline-making success of Elon Musk’s Tesla cars – his Model Trio, an anxiously anticipated $35,000 (£26,700) vehicle that will be given to the very first thirty fortunate owners at a “handover party” on July 28, has had over 400,000 pre-orders – Americans are still not coaxed.
E lectric cars account for only 1pc of US car sales, and in a country wedded to their cars, where fresh SUVs are promoted on TV as Christmas gifts and cheap fuel is taken for granted, it is not an effortless sell. Tormentor Richard and his team hope that Formula E, as the electrified racing circuit is known, will switch that.
The series began in 2014, when a group of car manufacturers went to the FIA motor racing authority and together laid down the ground rules.
From the beginning, Formula E was designed to prioritise efficiency and technological developments over speed – an electrified car, said Mr Tai, could already be made to go far quicker than a Formula One vehicle.
That was beside the point. This year’s circuit began in Hong Kong in October, and went on to feature races as far afield as Marrakesh, Buenos Aires, Monaco and Berlin – always in the city centres, to attract maximum crowds. It concludes on July thirty in Montreal; this is the very first time it has been held in Fresh York.
And, with the Manhattan skyline in the background and the Statue of Liberty looking on, some 8,000 people on Sunday packed into the Brooklyn cruise terminal in Crimson Hook to see an hour of exhilarating racing.
“We are displaying people who might have previously been doubters that there is technology, there is range, and that it can be alluring,” said Mr Tai, a former RAF pilot who, in addition to being captain of the Cherry team, is also set to be the very first Cherry Galactic pilot – and still flies for Cherry Atlantic.
“This is an aspirational sport.”
It is also, he pointed out, one which car manufacturers have embraced. While Formula One presently has three manufacturers involved, Formula E has nine.
“Those are car manufacturers who are interested in this technology, and using it as a rapid prototype,” he said. “They are learning in this competition to develop the technologies, and those technologies will trickle down to the man and woman on the street who wants to buy those cars.”
F or now, the drivers accomplish the laps – forty three on Saturday and forty nine on Sunday, around the 1.21-mile course – in teams of two, switching cars midway due to the limited capacity of the lithium-ion batteries. But from next season, the technology will have advanced at such a rate that only one car will be needed.
“So the efficiency has doubled,” said Mr Tai. “The technology is truly advancing at an incredible rhythm.”
If Mr Trump had attended, would it have switched his mind? The cars are quieter, cleaner and, within a few years, enthusiasts hope more enticing than traditional models.
“I don’t think I have any influence over him,” said Tormentor Richard, who famously blogged about their very first meeting several years ago, and how, over lunch, Mr Trump told him in detail how he planned to spend the rest of his life ruining his enemies.
“And I have been fairly outspoken. He had hundreds of the most influential business leaders in the world speaking to him about Paris, and he overlooked them. “So there is by no means any assure we will switch his mind,” he said.
Driving home the good news about electrified cars
Driving home the good news about electrified cars
S ir Richard Branson – showman, self-publicist and master of the media – could hardly have come up with a more symbolic setting if he attempted.
Last weekend, his electrified car racing team sped through Fresh York City, clocking speeds of 150mph (240kmph) in cars built with technology he believes will make petrol-run cars obsolete.
“Being in Trump’s backyard, and with influential people around, does provide more context to the conversation,” admitted Alex Tai, Master Richard’s team manager.
“We’re not here to sell cars. But we are part of a large transportation company, with our planes and trains, and soon cruise ships, transporting ems of millions of people a year. And if we can do that in a sustainable way, we think that can only be a good thing.”
Yet Master Richard, speaking to The Daily Telegraph on the eve of the race, said he took no joy in the US situation following the Trump administration’s decision to withdraw from the Paris Climate Agreement – despite his evident pride in the sleek cars, which to the untrained eye could pass as Formula One.
Asked if there was a thrill in metaphorically sticking two fingers up to a man who he has fiercely criticised, and who has also attacked his friend Barack Obama, he insisted there was little pleasure.
“I think it is more a sadness,” he said. “Genuinely. I have tons of friends who are Americans and they are all amazingly well-meaning people – they are as disappointed as we all are.”
B ut, at a press conference to discuss his team, he said he was heartened by the attitude of the US public.
“I think there is a big difference inbetween Americans and the Trump administration,” he said.
“America is utter of brilliant, brilliant people with brilliant minds who want to do the right thing. The sad thing is that some of the things that are coming out of the Trump administration seem to be anything but that. And obviously, witnessing as today we are talking about climate switch, it was America very first and our beautiful globe last. And it does seem amazingly sad.
“But Americans are stepping into the breach – cities, businesses. And going to do everything they can to keep America on track and produce the switch pledges that were made in Paris.”
His DS Cherry Racing team, led by driver Sam Bird, who won both races at the weekend, however, know that they have their work cut out.
Despite the headline-making success of Elon Musk’s Tesla cars – his Model Trio, an impatiently anticipated $35,000 (£26,700) vehicle that will be given to the very first thirty fortunate owners at a “handover party” on July 28, has had over 400,000 pre-orders – Americans are still not persuaded.
E lectric cars account for only 1pc of US car sales, and in a country wedded to their cars, where fresh SUVs are promoted on TV as Christmas gifts and cheap fuel is taken for granted, it is not an effortless sell. Tormentor Richard and his team hope that Formula E, as the electrical racing circuit is known, will switch that.
The series commenced in 2014, when a group of car manufacturers went to the FIA motor racing authority and together laid down the ground rules.
From the beginning, Formula E was designed to prioritise efficiency and technological developments over speed – an electrical car, said Mr Tai, could already be made to go far swifter than a Formula One vehicle.
That was beside the point. This year’s circuit began in Hong Kong in October, and went on to feature races as far afield as Marrakesh, Buenos Aires, Monaco and Berlin – always in the city centres, to attract maximum crowds. It concludes on July thirty in Montreal; this is the very first time it has been held in Fresh York.
And, with the Manhattan skyline in the background and the Statue of Liberty looking on, some 8,000 people on Sunday packed into the Brooklyn cruise terminal in Crimson Hook to see an hour of exhilarating racing.
“We are displaying people who might have previously been doubters that there is technology, there is range, and that it can be alluring,” said Mr Tai, a former RAF pilot who, in addition to being captain of the Cherry team, is also set to be the very first Cherry Galactic pilot – and still flies for Cherry Atlantic.
“This is an aspirational sport.”
It is also, he pointed out, one which car manufacturers have embraced. While Formula One presently has three manufacturers involved, Formula E has nine.
“Those are car manufacturers who are interested in this technology, and using it as a rapid prototype,” he said. “They are learning in this competition to develop the technologies, and those technologies will trickle down to the man and woman on the street who wants to buy those cars.”
F or now, the drivers finish the laps – forty three on Saturday and forty nine on Sunday, around the 1.21-mile course – in teams of two, switching cars midway due to the limited capacity of the lithium-ion batteries. But from next season, the technology will have advanced at such a rate that only one car will be needed.
“So the efficiency has doubled,” said Mr Tai. “The technology is indeed advancing at an incredible rhythm.”
If Mr Trump had attended, would it have switched his mind? The cars are quieter, cleaner and, within a few years, enthusiasts hope more enticing than traditional models.
“I don’t think I have any influence over him,” said Master Richard, who famously blogged about their very first meeting several years ago, and how, over lunch, Mr Trump told him in detail how he planned to spend the rest of his life demolishing his enemies.
“And I have been fairly outspoken. He had hundreds of the most influential business leaders in the world speaking to him about Paris, and he disregarded them. “So there is by no means any assure we will switch his mind,” he said.
Driving home the good news about electrical cars
Driving home the good news about electrified cars
S ir Richard Branson – showman, self-publicist and master of the media – could hardly have come up with a more symbolic setting if he attempted.
Last weekend, his electrified car racing team sped through Fresh York City, clocking speeds of 150mph (240kmph) in cars built with technology he believes will make petrol-run cars obsolete.
“Being in Trump’s backyard, and with influential people around, does provide more context to the conversation,” admitted Alex Tai, Tormentor Richard’s team manager.
“We’re not here to sell cars. But we are part of a large transportation company, with our planes and trains, and soon cruise ships, transporting ems of millions of people a year. And if we can do that in a sustainable way, we think that can only be a good thing.”
Yet Master Richard, speaking to The Daily Telegraph on the eve of the race, said he took no joy in the US situation following the Trump administration’s decision to withdraw from the Paris Climate Agreement – despite his evident pride in the sleek cars, which to the untrained eye could pass as Formula One.
Asked if there was a thrill in metaphorically sticking two fingers up to a man who he has fiercely criticised, and who has also attacked his friend Barack Obama, he insisted there was little pleasure.
“I think it is more a sadness,” he said. “Genuinely. I have tons of friends who are Americans and they are all amazingly well-meaning people – they are as disappointed as we all are.”
B ut, at a press conference to discuss his team, he said he was heartened by the attitude of the US public.
“I think there is a big difference inbetween Americans and the Trump administration,” he said.
“America is total of brilliant, brilliant people with brilliant minds who want to do the right thing. The sad thing is that some of the things that are coming out of the Trump administration seem to be anything but that. And obviously, observing as today we are talking about climate switch, it was America very first and our beautiful globe last. And it does seem amazingly sad.
“But Americans are stepping into the breach – cities, businesses. And going to do everything they can to keep America on track and supply the switch pledges that were made in Paris.”
His DS Cherry Racing team, led by driver Sam Bird, who won both races at the weekend, however, know that they have their work cut out.
Despite the headline-making success of Elon Musk’s Tesla cars – his Model Three, an anxiously anticipated $35,000 (£26,700) vehicle that will be given to the very first thirty fortunate owners at a “handover party” on July 28, has had over 400,000 pre-orders – Americans are still not coaxed.
E lectric cars account for only 1pc of US car sales, and in a country wedded to their cars, where fresh SUVs are promoted on TV as Christmas gifts and cheap fuel is taken for granted, it is not an effortless sell. Master Richard and his team hope that Formula E, as the electrified racing circuit is known, will switch that.
The series embarked in 2014, when a group of car manufacturers went to the FIA motor racing authority and together laid down the ground rules.
From the beginning, Formula E was designed to prioritise efficiency and technological developments over speed – an electrical car, said Mr Tai, could already be made to go far quicker than a Formula One vehicle.
That was beside the point. This year’s circuit began in Hong Kong in October, and went on to feature races as far afield as Marrakesh, Buenos Aires, Monaco and Berlin – always in the city centres, to attract maximum crowds. It concludes on July thirty in Montreal; this is the very first time it has been held in Fresh York.
And, with the Manhattan skyline in the background and the Statue of Liberty looking on, some 8,000 people on Sunday packed into the Brooklyn cruise terminal in Crimson Hook to see an hour of exhilarating racing.
“We are displaying people who might have previously been doubters that there is technology, there is range, and that it can be alluring,” said Mr Tai, a former RAF pilot who, in addition to being captain of the Cherry team, is also set to be the very first Cherry Galactic pilot – and still flies for Cherry Atlantic.
“This is an aspirational sport.”
It is also, he pointed out, one which car manufacturers have embraced. While Formula One presently has three manufacturers involved, Formula E has nine.
“Those are car manufacturers who are interested in this technology, and using it as a rapid prototype,” he said. “They are learning in this competition to develop the technologies, and those technologies will trickle down to the man and woman on the street who wants to buy those cars.”
F or now, the drivers accomplish the laps – forty three on Saturday and forty nine on Sunday, around the 1.21-mile course – in teams of two, switching cars midway due to the limited capacity of the lithium-ion batteries. But from next season, the technology will have advanced at such a rate that only one car will be needed.
“So the efficiency has doubled,” said Mr Tai. “The technology is truly advancing at an incredible tempo.”
If Mr Trump had attended, would it have switched his mind? The cars are quieter, cleaner and, within a few years, enthusiasts hope more enticing than traditional models.
“I don’t think I have any influence over him,” said Tormentor Richard, who famously blogged about their very first meeting several years ago, and how, over lunch, Mr Trump told him in detail how he planned to spend the rest of his life demolishing his enemies.
“And I have been fairly outspoken. He had hundreds of the most influential business leaders in the world speaking to him about Paris, and he disregarded them. “So there is by no means any ensure we will switch his mind,” he said.
Driving home the good news about electrical cars
Driving home the good news about electrified cars
S ir Richard Branson – showman, self-publicist and master of the media – could hardly have come up with a more symbolic setting if he attempted.
Last weekend, his electrical car racing team sped through Fresh York City, clocking speeds of 150mph (240kmph) in cars built with technology he believes will make petrol-run cars obsolete.
“Being in Trump’s backyard, and with influential people around, does provide more context to the conversation,” admitted Alex Tai, Tormentor Richard’s team manager.
“We’re not here to sell cars. But we are part of a large transportation company, with our planes and trains, and soon cruise ships, transporting ems of millions of people a year. And if we can do that in a sustainable way, we think that can only be a good thing.”
Yet Master Richard, speaking to The Daily Telegraph on the eve of the race, said he took no joy in the US situation following the Trump administration’s decision to withdraw from the Paris Climate Agreement – despite his evident pride in the sleek cars, which to the untrained eye could pass as Formula One.
Asked if there was a thrill in metaphorically sticking two fingers up to a man who he has fiercely criticised, and who has also attacked his friend Barack Obama, he insisted there was little pleasure.
“I think it is more a sadness,” he said. “Genuinely. I have tons of friends who are Americans and they are all exceptionally well-meaning people – they are as disappointed as we all are.”
B ut, at a press conference to discuss his team, he said he was heartened by the attitude of the US public.
“I think there is a big difference inbetween Americans and the Trump administration,” he said.
“America is utter of brilliant, brilliant people with brilliant minds who want to do the right thing. The sad thing is that some of the things that are coming out of the Trump administration seem to be anything but that. And obviously, eyeing as today we are talking about climate switch, it was America very first and our beautiful globe last. And it does seem exceptionally sad.
“But Americans are stepping into the breach – cities, businesses. And going to do everything they can to keep America on track and produce the switch pledges that were made in Paris.”
His DS Cherry Racing team, led by driver Sam Bird, who won both races at the weekend, however, know that they have their work cut out.
Despite the headline-making success of Elon Musk’s Tesla cars – his Model Trio, an impatiently anticipated $35,000 (£26,700) vehicle that will be given to the very first thirty fortunate owners at a “handover party” on July 28, has had over 400,000 pre-orders – Americans are still not wooed.
E lectric cars account for only 1pc of US car sales, and in a country wedded to their cars, where fresh SUVs are promoted on TV as Christmas gifts and cheap fuel is taken for granted, it is not an effortless sell. Master Richard and his team hope that Formula E, as the electrical racing circuit is known, will switch that.
The series began in 2014, when a group of car manufacturers went to the FIA motor racing authority and together laid down the ground rules.
From the beginning, Formula E was designed to prioritise efficiency and technological developments over speed – an electrified car, said Mr Tai, could already be made to go far swifter than a Formula One vehicle.
That was beside the point. This year’s circuit began in Hong Kong in October, and went on to feature races as far afield as Marrakesh, Buenos Aires, Monaco and Berlin – always in the city centres, to attract maximum crowds. It concludes on July thirty in Montreal; this is the very first time it has been held in Fresh York.
And, with the Manhattan skyline in the background and the Statue of Liberty looking on, some 8,000 people on Sunday packed into the Brooklyn cruise terminal in Crimson Hook to see an hour of exhilarating racing.
“We are demonstrating people who might have previously been doubters that there is technology, there is range, and that it can be alluring,” said Mr Tai, a former RAF pilot who, in addition to being captain of the Cherry team, is also set to be the very first Cherry Galactic pilot – and still flies for Cherry Atlantic.
“This is an aspirational sport.”
It is also, he pointed out, one which car manufacturers have embraced. While Formula One presently has three manufacturers involved, Formula E has nine.
“Those are car manufacturers who are interested in this technology, and using it as a rapid prototype,” he said. “They are learning in this competition to develop the technologies, and those technologies will trickle down to the man and woman on the street who wants to buy those cars.”
F or now, the drivers accomplish the laps – forty three on Saturday and forty nine on Sunday, around the 1.21-mile course – in teams of two, switching cars midway due to the limited capacity of the lithium-ion batteries. But from next season, the technology will have advanced at such a rate that only one car will be needed.
“So the efficiency has doubled,” said Mr Tai. “The technology is truly advancing at an incredible tempo.”
If Mr Trump had attended, would it have switched his mind? The cars are quieter, cleaner and, within a few years, enthusiasts hope more enticing than traditional models.
“I don’t think I have any influence over him,” said Tormentor Richard, who famously blogged about their very first meeting several years ago, and how, over lunch, Mr Trump told him in detail how he planned to spend the rest of his life demolishing his enemies.
“And I have been fairly outspoken. He had hundreds of the most influential business leaders in the world speaking to him about Paris, and he disregarded them. “So there is by no means any assure we will switch his mind,” he said.
Driving home the good news about electrical cars
Driving home the good news about electrical cars
S ir Richard Branson – showman, self-publicist and master of the media – could hardly have come up with a more symbolic setting if he attempted.
Last weekend, his electrical car racing team sped through Fresh York City, clocking speeds of 150mph (240kmph) in cars built with technology he believes will make petrol-run cars obsolete.
“Being in Trump’s backyard, and with influential people around, does provide more context to the conversation,” admitted Alex Tai, Master Richard’s team manager.
“We’re not here to sell cars. But we are part of a large transportation company, with our planes and trains, and soon cruise ships, transporting ems of millions of people a year. And if we can do that in a sustainable way, we think that can only be a good thing.”
Yet Tormentor Richard, speaking to The Daily Telegraph on the eve of the race, said he took no joy in the US situation following the Trump administration’s decision to withdraw from the Paris Climate Agreement – despite his evident pride in the sleek cars, which to the untrained eye could pass as Formula One.
Asked if there was a thrill in metaphorically sticking two fingers up to a man who he has fiercely criticised, and who has also attacked his friend Barack Obama, he insisted there was little pleasure.
“I think it is more a sadness,” he said. “Genuinely. I have tons of friends who are Americans and they are all amazingly well-meaning people – they are as disappointed as we all are.”
B ut, at a press conference to discuss his team, he said he was heartened by the attitude of the US public.
“I think there is a big difference inbetween Americans and the Trump administration,” he said.
“America is total of brilliant, brilliant people with brilliant minds who want to do the right thing. The sad thing is that some of the things that are coming out of the Trump administration seem to be anything but that. And obviously, observing as today we are talking about climate switch, it was America very first and our beautiful globe last. And it does seem exceptionally sad.
“But Americans are stepping into the breach – cities, businesses. And going to do everything they can to keep America on track and supply the switch pledges that were made in Paris.”
His DS Cherry Racing team, led by driver Sam Bird, who won both races at the weekend, however, know that they have their work cut out.
Despite the headline-making success of Elon Musk’s Tesla cars – his Model Three, an anxiously anticipated $35,000 (£26,700) vehicle that will be given to the very first thirty fortunate owners at a “handover party” on July 28, has had over 400,000 pre-orders – Americans are still not persuaded.
E lectric cars account for only 1pc of US car sales, and in a country wedded to their cars, where fresh SUVs are promoted on TV as Christmas gifts and cheap fuel is taken for granted, it is not an effortless sell. Master Richard and his team hope that Formula E, as the electrified racing circuit is known, will switch that.
The series began in 2014, when a group of car manufacturers went to the FIA motor racing authority and together laid down the ground rules.
From the beginning, Formula E was designed to prioritise efficiency and technological developments over speed – an electrical car, said Mr Tai, could already be made to go far quicker than a Formula One vehicle.
That was beside the point. This year’s circuit began in Hong Kong in October, and went on to feature races as far afield as Marrakesh, Buenos Aires, Monaco and Berlin – always in the city centres, to attract maximum crowds. It concludes on July thirty in Montreal; this is the very first time it has been held in Fresh York.
And, with the Manhattan skyline in the background and the Statue of Liberty looking on, some 8,000 people on Sunday packed into the Brooklyn cruise terminal in Crimson Hook to see an hour of exhilarating racing.
“We are demonstrating people who might have previously been doubters that there is technology, there is range, and that it can be alluring,” said Mr Tai, a former RAF pilot who, in addition to being captain of the Cherry team, is also set to be the very first Cherry Galactic pilot – and still flies for Cherry Atlantic.
“This is an aspirational sport.”
It is also, he pointed out, one which car manufacturers have embraced. While Formula One presently has three manufacturers involved, Formula E has nine.
“Those are car manufacturers who are interested in this technology, and using it as a rapid prototype,” he said. “They are learning in this competition to develop the technologies, and those technologies will trickle down to the man and woman on the street who wants to buy those cars.”
F or now, the drivers finish the laps – forty three on Saturday and forty nine on Sunday, around the 1.21-mile course – in teams of two, switching cars midway due to the limited capacity of the lithium-ion batteries. But from next season, the technology will have advanced at such a rate that only one car will be needed.
“So the efficiency has doubled,” said Mr Tai. “The technology is truly advancing at an incredible rhythm.”
If Mr Trump had attended, would it have switched his mind? The cars are quieter, cleaner and, within a few years, enthusiasts hope more enticing than traditional models.
“I don’t think I have any influence over him,” said Master Richard, who famously blogged about their very first meeting several years ago, and how, over lunch, Mr Trump told him in detail how he planned to spend the rest of his life demolishing his enemies.
“And I have been fairly outspoken. He had hundreds of the most influential business leaders in the world speaking to him about Paris, and he disregarded them. “So there is by no means any ensure we will switch his mind,” he said.
