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ATLANTA , Aug. 30, two thousand sixteen /PRNewswire/ — A strategic relationship with MSN Autos makes Autotrader the provider of fresh, used and certified pre-owned (CPO) vehicle listings in the U.S. on the MSN Autos site. This alliance provides MSN Autos users access to Autotrader’s dealer and private seller vehicle listings and creates a comprehensive automotive network.

This relationship expands Autotrader’s car shopping audience by enabling dealers to reach MSN Autos’ consumer audience. On MSN Autos, consumers can inject make, model and zip code information and be taken directly to a co-branded Autotrader search results page to view the matching inventory.

An Autotrader explore one exposed that of the time spent in the car buying process, sixty percent – five hours and twelve minutes – is allocated to using third-party sites or apps to research and shop online. The examine found that of the eighty eight percent of shoppers using the Internet for vehicle shopping, seventy eight percent use third-party sites or apps during the car buying process.

When on the Autotrader site, consumers can use MyAutotrader.com – a saved search and individual shopping cart function. On MSN Autos, in addition to searching inventory listings powered by Autotrader, consumers can compare vehicles and read the latest auto-related news and fresh car reviews from award-winning journalists.

“Autotrader is continually looking for creative and strategic ways to drive even more traffic to the inventory listings of our dealer clients,” said Jessica Stafford , vice president, Marketing – Media Solutions Group, Cox Automotive. “MSN Autos inventory listings powered by Autotrader will increase the breadth of Autotrader’s audience and help produce on our mission of enabling dealers to connect with in-market shoppers who are searching for their flawless match.”

Autotrader is the most visited third-party car shopping site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and pro in online and mobile marketing, Autotrader makes the car shopping practice effortless and joy for today’s empowered consumer looking to find or sell the flawless fresh, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader’s comprehensive marketing solutions guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping practice.

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